Local Citation and Referral Traffic

Local Citation is a key component of SEO and can be a great way to get your business to the top of the search engines. It is also very important for referral traffic. This article from Rank Boss will explain how to use citations and directories to drive targeted traffic to your website. Structured vs. unstructured citations. …

Is Digital Marketing A Good Career?

A career in digital marketing is versatile, offering an endless amount of growth potential. However, it can be difficult to make a career change once you’ve mastered a specialization. That’s why it’s important to develop your skills in multiple areas of marketing, gaining experience in each specialty along the way. The most important thing to …

What Are Photo Descriptions in SEO?

What are photo descriptions in SEO? A photo is a visual representation of the information provided by your website. It helps users understand what the page is about, what the content is about and what the focus of your website is. This visual representation allows users to search for what they want when they want …